DemoChoice Web Poll

The deadline for this poll has passed. You may cast a ballot anyway to see who it would count for.

Chops UX Book #5!
(Rank the candidates you support!)
1 candidate will be elected.
[add/drop] Don’t Make Me Think: A Common Sense Approach to Web Usability
[add/drop] Designing in Figma (
[add/drop] Measuring the User Experience (
[add/drop] 100 Things Every Designer Needs to Know about People
[add/drop] Sketching User Experiences: Getting the Design Right and the Right Design
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Create your own DemoChoice poll!

This is an "instant runoff" poll, allowing voters to conveniently find a strongly supported winner from among many candidates, with minimal worries about "wasting" votes on weak candidates or "splitting" votes between similar candidates. Here's how it works:

  1. Each ballot is counted toward its highest-ranked remaining candidate.
  2. Does a candidate have a majority of counted votes?
    No: The last-place candidate is eliminated; go to step 1.
    Yes: The majority winner wins the election.